Privacy and Cookie Policy

1. Who we are

Rue S.r.l. (“Rue”, “we”, “us”) is the data controller for this website.

2. What we collect

This site is built to collect as little data as possible. We do not collect names, emails, or phone numbers through the website unless you contact us directly.

• Technical data: IP address, browser, device, and pages requested, processed by our hosting provider to deliver and protect the site, and aggregated into cookie-less traffic and performance statistics. Legal basis: our legitimate interest in operating a secure, fast website.
• Usage data (only with your consent): pages visited, session duration, approximate location, and device type, collected through Google Analytics 4 to understand how the site is used. Legal basis: your consent (Art. 6(1)(a) GDPR).

3. Cookies

Google Analytics is not loaded until you click “Accept” in the cookie banner. If you click “Reject”, no analytics cookies are set. Your choice is stored in your browser’s local storage (not in a cookie) for 6 months, after which we ask again.

• Strictly necessary (Cloudflare): may be set for security and delivery. Not used for tracking.
• Analytics (_ga, _ga_*, Google Analytics 4): distinguish visitors and sessions. Duration: up to 2 years. Set only after consent. Google Signals and ad personalization are disabled.

You can change or withdraw your consent at any time with the “Cookie preferences” link in the footer of every page. Withdrawing consent deletes the analytics cookies.

4. Third parties

We do not sell personal data. Site data is processed by:

• Cloudflare, Inc. — hosting, CDN, security, and cookie-less traffic statistics (Cloudflare Web Analytics). See Cloudflare Privacy Policy.
• Google LLC / Google Ireland Ltd. — analytics via Google Analytics 4, only with your consent. Data may be transferred to the United States under the EU-US Data Privacy Framework. See Google Privacy Policy.

5. Your rights

Under applicable data protection law you may request access, correction, deletion, restriction, portability, or object to processing. Contact us at a@rue.xyz.

6. Changes

We may update this policy from time to time. The “Last updated” date at the top will change when we do.